Here comes everybody.

  • Huge convulsive changes in media.
  • New forms of communication.
  • Eg. Printing press.
  • Necessity to be literate.
  • Michael Wesch – The Machine is Using Us.
  • Particular interest in participatory culture emerged from this medium.
  • Potential for everybody to have a say.
  • The Library of Congress 2008, concentrates on user generated content.
  • Competition as photography students.
  • Positives of participatory digital media:
  • Communicate with peers.
  • Share ideas.
  • Create connections through a professional profile.
  • Feasible and simple to create/maintain profile.
  • Own social networks.
  • Negatives of participatory digital media:
  • Ideas can be appropriated.
  • Everyone can be online.
  • Here comes everybody!
  • Blurring of real and virtual.
  • Jessie J created a standard video of herself singing when she really already had a contract and international profile.
  • Celebrities posting on social mediums give the impression of intimacy and immediacy.
  • Companies are beginning to do this.
  • For example, Old Spice’s advert increased their sales by 168%. ‘Participated’ in the advert.
  • Wesch commented on hundreds of reworks of the advert.
  • We are all contributing in the creation of the Giant Global Graph.
  • Feeding the databases of the world.

My response…

As digital media has developed, so has the need and desire to communicate with others. As the internet is so readily available along with all the information we feed it, many can see the things we post or interact with. As well as this, it allows participation. It is easy to appreciate the positives this can have such as communicating with peers and sharing ideas which is extremely helpful for development in the photographic field and creating collaborations with other artists. As well as this, we can easily show our work to others through social networks and we are extremely lucky to be able to create and maintain a personal profile so easily. However, here comes everybody! Whilst we may consider participatory digital media to be so beneficial, as everyone can be online it detracts away from the value of work and ideas can easily be taken by others. ‘As celebrities posting on social mediums give the impression of intimacy and immediacy’ it shows how easily sucked in we are by digital media and making us believe we are closer to these people than we actually are – essentially the blurring of real and virtual. How can we distinguish the difference to talking to someone is real or someone who is a robot these days? Before engaging in 252MC, I did not see how just by using our laptops and interacting with digital media everyday that we are feeding databases – such a simple concept yet adds up to something so big.


~ by victoriasimkissphotography on February 3, 2014.

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