252MC Digital Media introduction.

This module will include:

  • Investigating the variety and cultural effects of information technologies.
  • Exploration of networks: sound, image, video, information feeds and new sharing and collaborative forms.
  • Technology: the development of web technologies from 1995 to the present and beyond. The rise of the social network space.
  • Control: image interface, depth, surface, edge examining the illusionistic space of computing.
  • Audience, access, expectation and perception.
  • Digital media and its reliance and use of database technology and metadata.

Outcomes:

  • 3 blog posts analyzing and responding to reading pieces.
  • Understanding what digital media and how it works in terms of delivery.
  • Research how certain things can be done.
  • Formal research methods and idea development.
  • 3 sets of photographs along the side of key readings.
  • An interface tells a story.
  • Portfolio sites and static HTML pages.
  • Solid, robust blogging life.

Traditional media v new media – what makes them tick? 

  • What is traditional media?
  • 17,000 years ago traditional media was cave paintings, today it looks like CDs. In five years kids won’t recognize any kind of media.
  • Cave paintings presented information from prehistoric times to its audience – today this is shown through paintings, drawings and photography.
  • Cave paintings were attempts to ‘bring the scenarios to life’.
  • Illusional spaces – images that immerse the viewer in the scene being depicted.
  • Oliver Grau – Virtual Art: From Illusion to Immersion.
  • What is the Internet and how does it work?
  • In the module we will cover digital imagery, trickery, immersion nd immersive technologies, narrative, identity, participation, mediated experience and physical ways of representing and articulating our relationship with this ‘untouchable’ thing called digital media.

Seminar 

Task one – the interface. 

Find 3 photographer’s websites (they might be practitioners you already know, or curated sites) and compare & contrast their sites/interfaces based on:

  • Accessibility
  • Findability
  • Usability

http://edward-cooke.co.uk/#1

Accessibility – easily accessible, only 2 options either information or photographs.

Findability – easily found, his website and tumblr are the first things that appear on Google.

Usability – very aesthetically pleasing, easy to navigate around between different photo shoots and editorial pieces.

http://www.kaneyoungphotography.com

Accessibility – basic layout brings you straight to homepage with a bit of info.

Findability  – Google search interlinking websites come up including Facebook page and group/ flickr.- Networking

Usability – Small text, a lot of text in one place- basic layout, follows basic website principle of links being across the top of the page.

http://www.benheine.com

Accessibility – Simple layout with name down the left whilst the centre changes depending on content.

Findability – Website appears as first response on Google, linked to a number of social media pages eg. youtube, twitter, facebook ect.

Usability – Can easily navigate through different topics, which can take you to sub menus. Simple but contains a lot of information for the viewer.

Task two – Illusion, trickery and propaganda.

Find one (or more) Internet hoaxes or touched up photos (political or advertising). Discuss, in your groups:

  1. Who made it?
  2. What is its purpose?
  3. Does it succeed?
  4. How was it made?

Prepare task two material today and throughout the week in your research groups for presentation in next week’s seminar session.

Political touched up photo – Tony Blair’s Iraq War ‘selfie’.

tony-blair-iraq-war-selfie-via-guardian-com.png?w=446

 

Headlines exhibition called ‘Catalyst: Contemporary Art and War’ in Manchester.

Who made it? Kennard Phillips and Cat Picton-Phillips – “Photo Op” 2005.

What is its purpose? ‘Created in response to the widespread public disapproval or the Iraq war’.  Summed up British sentiment regarding the war. (http://uk.news.yahoo.com/photos/tony-blair-s-iraq-war-selfie-headlines-art-exhibition-at-the-imperial-war-museum-1381935763-slideshow/) “It says in a nutshell what protesters claimed at the time and what had become a generally accepted version of history – that Tony Blair was a monster charging into Iraq without scruples.” (http://www.theguardian.com/artanddesign/2013/oct/15/tony-blair-selfie-photo-op-imperial-war-museum)

Does it succeed?

“Two of the UK’s biggest advertising companies refused to carry the image”. (BBC News) “Become the definitive work of art about the war that started with the invasion of Iraq in 2003”. “Look, there he is, taking a selfie in front of his handiwork. Such is his notoriety that viewers really can take this as fact.”  Kennard commented some believe it is fact, thinking he would be happy to photograph an oil explosion. (The Guardian)

How was it made?

Tony Blaire took the selfie in 2005 with a group of navel cadets during the general election campaign. When Kennard and Cat came across the image, they used Photoshop to replace the background.

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~ by victoriasimkissphotography on January 6, 2014.

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